Shopify has quickly become one of the most popular commerce platforms on the web, and business owners across all verticals use Shopify to sell online. If you’re thinking about starting a business, Shopify can be a wonderful tool to create an online store, and its easy-to-use features and interface make it the perfect solution for small business owners, creators and solo entrepreneurs.
Below are some tips to get the most out of your experience with Shopify:
Take Advantage of Shopify’s APIs
Shopify provides access to an application programming interface (API) that can extend the functionality of the platform’s features. For example, Shopify API integration can allow you to import store data into Google Sheets directly, making it faster and easier to create spreadsheets for sales data. You can also rely on Shopify API integration to pull shipping data from orders.
You do need a developer account to take advantage of a Shopify API, but this is fairly easy to set up. You will also need to install add-ons in your store for the various API features you want to take advantage of, but once again, this is a fairly simple process once you’re logged into your store.
Categorize Your Products
Shopify allows business owners to separate products into categories. This makes it easier for customers to view and search for products, but it can also help business owners keep up with inventory and sales.
When you create categories of products, you also have the chance to see data about what types of products sell the most during certain times of the week, month or year. This data can help you craft marketing plans and target sales for maximum impact.
Select the Right Theme
Shopify stores use themes to stylize the appearance of your storefront on the web. Choosing the right theme can make a big difference in a customer’s perception of your brand, so take some time to look through various themes before deciding on one. It’s also a good idea to review branding research to see what types of colors and images are most effective in your industry.
Read a similar article about Salesforce integration here at this page.
